From Beginning
DEC, 2021 - APR, 2022
Beginning experience
From Beginning has established itself as a leading brand in the women’s shopping mall category since 2009, consistently offering a wide range of styles based on daily fashion as a styling-curation brand. Despite presenting various styling suggestions to customers with a professional approach, the brand lacked strong customer recognition of its in-house products and the unique identity behind them.
To address this, we aimed to develop a clear brand identity that reflects the brand’s own character and reposition its image to establish a more defined brand value. Through this project, the brand seeks to move beyond the boundaries of a women’s shopping mall and enter the broader SPA market that encompasses all ages and genders. This initiative was planned to derive a fitting brand identity and visual direction aligned with that goal.